Monday, December 6, 2010

WOMEN IN BUISINESS




I read “WOMEN IN BUSINESS”. Five women, Coco Chanel, Hanae Mori, Anita Roddick, Oprah Winfrey and Madonna’s lives are written by David Evans.
In 1910, Coco Chanel opened her first shop in Paris when she was only twenty-seven years old. After she graduated from a school, she worked as a dressmaker in a short period. After that, she tried to become a singer in a nightclub. The name of the nightclub was ‘Coco’. She was given the name. She had many friends and one of them was a big black moustache, Boy Capel. She received financial assistance from him. She made not only clothes but also jewelry and perfume. The name of perfume was Chanel No.5. It is the most successful perfume around the world.
Hanae Mori is a Japanese designer and she had met Coco Chanel in Coco’s office in 1961. She had a dream of becoming a designer like Coco Chanel. After two years, she began to run her design company. It had grown a five-billion-dollar business only about thirty years. His father wanted her to become a doctor, but she wanted to study art. As a result, her parents agreed that she would study literature at a university in Tokyo. Before she graduated from the school, she had fallen in love with Ken Mori who was rich. His family run a factory that made cloth. Soon, they married. She had shops in Japan and Paris and so on. She is the Japanese designer to become an international success.
Anita Roddick began to run The Body Shop in 1976. She thought that business is not just about making money and she tried to sell cosmetics cheaply and simply. She had met Gordon Roddick and she married to him. They had two daughters, but Gordon didn’t have a regular job. Because they didn’t have money enough, they began to go into the hotel business and next Roddick decided to buy a restaurant. But the business of restaurant was so hard. Also, he had a dream of a riding a horse from Buenos Aires to New York. He left his family for two years and Anita decided to go into new business. The Body Shop was opening somewhere. In 1984, she and Gordon decided to sell shares in the company at the London Stock Exchange because The Body Shop needed more money to continue grow. After eight years, when she was forty-two years old, she was a millionaire. She made not only a lot of money but also she ran campaigns to save rare animals and to help people that had been wrongly put in prison. Also, she ran a campaign to stop the burning of trees in the forests of Brazil.
Oprah Winfrey was born in poor family and she had had a tough childhood. In the early 1970s, she worked as a newsreader for small radio and TV stations in the south of the U.S. In January 1984, her talk show started and it was a hit immediately. One day, she got a call from Steven Spielberg. It was a request to perform in a film, “The Color Purple”. She wanted to perform in it, so she was ready to leave her job with TV station. But Jeffrey Jacobs who was a her manager had other ideas. It was the way that give her a break of several weeks, so she was able to work on The Color Purple. Her business continued to expand in many kinds of areas of the entertainment industry. She has become richer and richer. I think that she will become American’s first black billionaire.
Since the middle of the 1980s, Madonna had been the world’s top female star. In 1978, when she was nineteen-year-old, she went to New York City. She wanted to be rich and a star. But she grew up in ordinary family in Pontiac in Michigan and she had only thirty-five dollars in her purse. An American TV company called MTV (Music Television) began to broadcast pop videos to teenagers and young people across the U.S. At that time, Freddy Demann was thought that the best manager in the pop music industry. She found out his address and walked straight in to his office and performed her songs in front of him. He and she made a hit. It was her second song, “Holiday”. Also, he gave her an opportunity to act in a Hollywood film. In addition, she had used her success to build a large international company that makes big profits.

I impressed with sticking to their beliefs. (760 words)

Points: 4.0
Points 7.4

WOMEN IN BUSINESS, 0-582-45327-5, Person Education Limited

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